TLDR
- Gen.G launches GGX (Gen.G Gaming Xperience), the first public gaming venue operated by an esports organization, opening June 21st in Seoul
- The 1,570 square meter facility features 252 premium gaming stations with $3,300 worth of hardware each, including NVIDIA RTX 5070 GPUs
- Venue includes food lounge, merchandise store, community space for 100+ people, and coaching programs led by former pro players
- Located near Dongdaemun History & Culture Park Station, managed by gaming space specialist Superplay
- Partners include Otoki, Monster Energy, SIDIZ, and LG UltraGear for integrated gaming and lifestyle experiences
Gen.G Esports has opened what they claim is the first public gaming venue operated by an esports organization. The Gen.G Gaming Xperience (GGX) officially opens on June 21st, 2025 in Seoul, South Korea.
The venue spans 1,570 square meters and contains 252 gaming stations. Each station features high-end hardware worth approximately $3,300, including NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, and custom Gen.G x SIDIZ gaming chairs.
GGX is located near Dongdaemun History & Culture Park Station, close to the Dongdaemun Design Plaza cultural landmark. The facility was developed through partnerships with Otoki, Monster Energy, and SIDIZ over several months of planning.
The venue operates as more than a traditional PC café. It includes the OTOKI G.ROUND food and beverage lounge, which offers exclusive menu items developed specifically for the space.
A merchandise store sells Gen.G team uniforms, partner collaboration items, and GGX-exclusive products. The facility also features photo opportunities with GenRang, Gen.G’s official mascot.
Gaming and Community Features
The community lounge can accommodate over 100 people for events, watch parties, and fan meetups. Gen.G plans to host regular community-driven activities in this space.
GGX offers coaching programs through Gen.G Global Academy. Former professional players lead these sessions, providing strategic game analysis, aim training, and team-based gameplay instruction for all skill levels.
The venue will host fan meetups, watch parties, and branded community events. These activities are designed to create connections between gaming enthusiasts and Gen.G fans.
Steve Lee, Head of Partnerships at Gen.G, stated that GGX serves as a cultural hub where fans, players, and brands can create experiences together. The organization views this as part of their approach to esports industry growth.
Management and Operations
Superplay manages GGX operations. This gaming and esports IP management company has previously operated other gaming venues including T1 Basecamp in Hongdae, KT Rolster R Café, and Genshin PC Lounge.
Junghyun Kim, CEO of Superplay, worked with Gen.G’s team for months developing the concept. The companies collaborated on spatial design, branded content, and programming for the venue.
Gen.G fields championship teams across multiple games including League of Legends, VALORANT, PUBG, EA FC Online, and Brawl Stars. The organization has headquarters in Seoul, Los Angeles, and Riyadh.
The venue opens to the public on Saturday, June 21st, 2025. GGX represents Gen.G’s first physical flagship location outside of their team facilities and offices.
