Shibuya109 Entertainment Corporation has announced a business partnership with The Sandbox – an Ethereum based NFT Metaverse game. The main aim of Sandbox is to create an exciting playground for customers to have a virtual experience of a shop, destination, or locality to enhance customer experience.
Shibuya109 has planned to build a metaverse where various businesses can sell NFTs and mini-games, boosting their advertisement. This partnership will help in creating a virtual SHIBUYA109 LAND in the Metaverse. Players can explore the Shibuya district and enter the Shibuya109 shopping mall from the comfort of their couch. The LAND will completely represent the Shibuya Crossing, and it will attract people who could not visit Tokyo due to the pandemic.
Ayumi Ishikawa, SHIBUYA109 Entertainment’s Representative Director
“We are very much looking forward to the challenge of a new field that is different from our existing business. At SHIBUYA109 LAND, we will not only offer new experiences that only the Metaverse can provide, but we will also collaborate with various artists and characters as we have done in the real world, so that many people, both in Japan and overseas, will be able to play the game”
How Shibuya109 and Sandbox Will Profit from this Venture?
The SHIBUYA109 LAND will attract and connect global fans. Various business activities are expected to take place in Shibuya109 Land. Gamers can experience the busy and rich culture of Tokyo virtually. The expected activities in this Metaverse are:
- Advertising by various businesses of the Shibuya109 mall.
- Mini-games where players can earn rewards in the form of NFTs.
- Sale of original NFTs.
This partnership between Shibuya and Sandbox will be a major attraction in the Sandbox metaverse. Players from different parts of the world will visit the Shibuya Land, generating revenue for Shibuya109 and Sandbox. They have also planned to collaborate with various global artists in Japan and overseas.
What is Shibuya109?
Shibuya 109 is a 10-floor fashion shopping mall in Tokyo, having various mini-shops where trendy accessories and clothes, branded makeup, and beauty parlors are available. SHIBUYA109 Entertainment Corporation is operating the store. The interiors are designed so that shoppers move in a loop from one floor to another.
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