Gordon Ramsay, a British Michelin-starred chef, has announced a new relationship with The Sandbox. He’ll be able to bring his popular cooking-themed reality TV show Hell’s Kitchen into the metaverse as part of the arrangement. Ramsay joins a slew of other famous chefs in providing fans with cooking-inspired metaverse experiences.
We haven’t seen many specifics regarding this agreement yet. But there are a few things we already know. First and foremost, the objective is to leverage the Sandbox to create an immersive experience that will completely inspire Hell’s Kitchen.
There will also be limited edition avatars of Gordon Ramsay himself throughout the event. The 55-year-old will also be engaged in the experience’s design. The Sandbox’s promotional trailer also hints that the experience will go beyond the standard NFT interactive approach.
There will very certainly be several intriguing cooking-themed tasks, as well as some fantastic NFT prizes to be won. In addition, we’ve learned that Hell’s Kitchen will not have its own metaverse territory. It will instead be broadcast on the Sandbox’s ITV Studios as part of a larger entertainment package.
Hell’s Kitchen: What You Need to Know
Hell’s Kitchen is a reality cooking show hosted by Gordon Ramsay. The show premiered in the UK in 2004 on ITV. It ran for four seasons before making its move to the US. Hell’s Kitchen premiered in the United States on Fox in 2005.
It is now one of the longest-running TV shows in history. The series brings together two teams of chefs who then compete amongst each other under the watchful eyes of Gordon Ramsay. The winner becomes a head chef in one of Ramsay’s exclusive restaurants.
The programme is entering its 21st season and has amassed a devoted following throughout the years. Hell’s Kitchen season 20 got 3.73 million viewers between the ages of 18 and 49, according to TVseriesfinale.com. So far, the series has been renewed for the 21st and 22nd seasons.
Ramsay’s Personality and How it Fits into The Show
Hell’s Kitchen has always been a fast-paced show with several narrative twists and amazing drama. Ramsay’s tantrums, explosive fury against the participants, and the occasional curse have marked the series.
However, there is a lot of great cookery, emotion, wonderful television, and so much more. The series is a natural fit for Ramsay, and many people are hoping that the Michelin-starred chef would bring his charm and raw personality to the metaverse experience.
What the show gains in the metaverse?
In recent years, several businesses have offered metaverse experiences. This is frequently done as a continuation of the brand contact. Fans may, in essence, connect with the company and its products in a more intimate and immersive manner.
The same may be said for Hell’s Kitchen. After all, the programme has already established a large fan following. Launching a metaverse experience will allow this devoted fan base to relive the show’s finest moments.
The metaverse arrangement also allows Hell’s Kitchen to display its intriguing NFTs while also giving a little piece of ownership to the community that has supported it for years.
Finally, the Sandbox agreement will allow Hell’s Kitchen to solely explore new narratives and concepts on the metaverse. These are usually unique events that have never been shown on television or anywhere else.
Other celebrity chefs storming the metaverse
Gordon Ramsay is hardly the only famous chef who has dabbled in the metaverse. Many people have gone before him. OneRare, one of the world’s premier food metaverses, has already attracted some big names to its ecosystem.
Chef Arnold Poernomo, a well-known celebrity chef from Indonesia, is among them. Saransh Goila, an Indian-born TV chef who has been doing this for decades, is also working with the platform.
There are several metaverse uses in the food business. Gordon Ramsay’s arrival will most likely encourage other Michelin-starred chefs to create metaverse experiences for their customers.
Food in the metaverse
It appears that introducing food into the metaverse is a pipe dream. After all, food is one of the few things that, unlike most other things, is sensed by all of the human senses. As a result, it’s difficult to envision how a digital eating experience might be designed to pique people’s interest.
However, food in the metaverse must be seen in a different light. It’s not only about eating; it’s about connecting with signature meals as well. This possibility may exist in the metaverse.
In fact, a few metaverse restaurants already serve NFT-backed food to users. To offer a real digital eating experience, these restaurants are also loaded with NFT-backed wall art.
While the concept is novel, more and more people may begin to enjoy food in this manner. Furthermore, the technology required to support such experiences are currently evolving.
An opportunity for food brands
In the future years, the metaverse is projected to become one of the most powerful drivers of blockchain adoption. According to Grand View Research, the sector will reach $47.48 billion in 2022, a 40% increase over 2021.
As a result, there are potential for food businesses to broaden engagements with their goods via NFTs. Several businesses are already doing so. McDonald’s, for example, has trademarked its NFT food products, logo, and beverages.
In addition, the business intends to open a virtual restaurant. At fact, users will be able to earn points and crypto incentives just by engaging with food in McDonald’s metaverse restaurant. Taco Bell, Pizza Hut, and KFC have all followed suit.
However, these are all well-known fast-food franchises. Michelin-starred chefs may also be able to present their valued meals on VR platforms thanks to the metaverse. Although prominent chefs have yet to create virtual restaurants, culinary NFTs will become commonplace in due course.
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