DraftKings, one of the most popular sports betting platforms in the United States, has been making a play at getting a license to operate in the State of New Hampshire. Now, it would seem that its efforts are about to bear some fruit.
In a new assessment report published by the State of New Hampshire Lottery Commission, the Boston-based sportsbook was able to take pole position in the retail and mobile sports betting segments, thus increasing its chances of getting licensed to operate in the State during this current NFL season.
Draftkings Is Firing on All Cylinders
The assessment included almost 20 betting platforms in total, and it saw bidders graded across mobile, retail, and lottery betting channels. DraftKings beat out the competition in a majority of the aspects, losing out only to Greek gambling giant Intralot in the lottery space. Intralot has been supplying the gaming system for the New Hampshire Lottery, and it has a license that extends until June 2025.
Intralot, DaftKings, and Maltese gambling giant Kambi dominated the assessment rankings, but this isn’t the end of the road for the other bidders. The State authorized up to 10 mobile gambling operators, while up to 5 retail operators could be licensed. The companies will get to know their fate on November 20, when the final contracts are approved.
Expressing their excitement at being in pole position in basically all categories, DraftKings said,
“We look forward to soon providing sports fans in the Granite State with our best-in-class mobile and online Sportsbook product, and welcoming them into our dynamic retail sportsbooks. DraftKings will continue to collaborate closely with the New Hampshire Lottery Commission towards our mutual goal of bringing fun, safe and responsible sports betting to New Hampshire.”
Revenue Split with the State
DraftKings offered to share 51 percent of all sports betting revenue with the state authorities if it becomes the sole mobile operator in New Hampshire. Kambi and New Jersey-based ROAR Digital, which came in second and third respectively, could only offer up 12 and 20 percent.
However, if the State ends up selecting two to three mobile operators, the revenue share could drop to 21 percent instead. If four operators are selected, it stands at 16 percent.
Increased Value, and a Reported Sale
The news of DraftKings’ potential entry into New Hampshire is definitely great, as it signifies an expansion of its reach into a state where the gambling space is thriving.
The state is a haven for gambling companies, with licenses available for various gambling sub-industries and affiliates. Market access into the state would improve the market standing of DraftKings, and perhaps boost its value ahead of a reported sale. ar
Yesterday, Bloomberg reported that DraftKings might be acquired by the Diamond Eagle Acquisition Corp, as buyout discussions have commenced. Citing sources familiar with the matter, Bloomberg reported that the deal is currently in advanced stages, although nothing has been finalized yet.